Turn YouTube Videos Into Shorts, Reels, and TikToks

The repurposing workflow

1. 01

   Identify the segments that held attention

   Retention data tells you where viewers stopped skipping. Those flat or rising sections are the segments worth clipping, and they are usually not the parts you expected.

2. 02

   Cut clips that stand on their own

   A repurposed clip has to make sense to someone who never saw the original. That means leading with the payoff and cutting the setup entirely.

3. 03

   Write a native hook per platform

   TikTok rewards a conversational opener, LinkedIn rewards a stated outcome. Rewriting just the first line per platform captures most of the benefit of native copy.

4. 04

   Add a call to action back to the full video

   Every clip carries a pointer to the long-form upload, so short-form reach compounds into watch time rather than replacing it.

5. 05

   Spread the clips across two weeks

   Publishing everything in forty-eight hours means competing with yourself. Staggering the clips gives each one its own window.

Read the full workflow